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Jordan infringement cited Yee Pong Western name is missing the business culture
Recently, the American professional basketball legend Michael Jordan announced through the media, has sued the Chinese court alleged violations of Jordan sports his name right. While this lawsuit is currently a toss-up, but for Jordan sports, whether winning or losing the lawsuit, it is the loser. Because, reporters learned that many consumers find after no relationship with Jordan Jordan sports, felt feelings of being cheated this time, Michael Jordan came true
As a result, those such as Nobel, Marco Polo, Mona Lisa and the like, trademarks and registered by foreign names, whether the brand will face a crisis?
Although the lawsuit did not conclusive, but the news in the consumer market has begun to ferment. Recently, the reporter in a supermarket in Hangzhou Area sports brand stores found that Jordan seems to have deserted store traffic passing young man Zhang told reporters that he was a sports fan, like Jordan. Before, I thought it (Jordan sports) with Li Ning is Li Ning brand management, is Michael Jordan (basketball superstar Michael Jordan) operated by the brand it is now found that the same thing is not really feeling cheated for so many years .
Mike Caro users on the matter is also quite angry: Actually man talk about integrity, which is really important. Work life determines the final pattern. In the initial stage want to take shortcuts, such as grow after the discovery by the limitations of the. We really want to progress we must learn to follow the rules, do not Zhanxiaopianyi do honest people, doing this in earnest, left-Hui lawyers suggested that Jordan sports widespread use of everyone`s knowledge, there is the introduction of false propaganda to mislead suspected, may be considered from a consumer rights law. However, after this incident, Jordan sports reputation drop is inevitable. Bought Jordan sports product Jordan fans can think from a consumer point of view activist Xue also believes that although Jordan has won a lawsuit from the law little chance of winning, but the impact on the market of Jordan sports is obvious. However, perhaps this is the real purpose behind the consumer Jordan or Nike have been deceived shouting
Recently, the basketball legend Michael Jordan announced by the U.S. media, has sued Chinese sportswear and footwear manufacturers Jordan Sports Co., Ltd. alleged violations of their right to name the Chinese courts. Jordan said in the video: see this company to do business with the use of my name, I am very disappointed, they used the number 23, and want to use my child`s name.
Jordan asked Jordan Sports: Sports Jordan asked the court to stop the infringement established; clarify that there is no association between the brand and Jordan himself; mental damages and other six thousand yuan in claims Jordan sports are numerous sports Jinjiang, Fujian in a sports brand, in 2010 sales revenue reached 2.91 billion yuan, and I would go at the end of 2011, seeking to market. The company said that although the name of the company to Jordan, but now that we are familiar with Michael Jordan did not have a dime Jordan sports prospectus disclosure declaration, Jordan as a common surname does not have the specific nature of foreigners, and the United States before the NBA star Michael Jordan does not exist corresponding relationship between Michael Jordan said the Chinese court has officially accepted the case, to disclose to the court which submitted the indictment. Although the court accepted, but many people in the industry do not seem optimistic about Jordan really can win the lawsuit, Zhejiang Xue heading law firm, says that if the name of the right to prosecute violations of the angle from Jordan`s odds are not great. First, Jordan sports not only today, after so many years before Michael Jordan to prosecute is not there for other reasons. Secondly, Jordan Jordan`s sports did not use the full name, but he was not just using a unique name, which corresponds to the presence of obstacles in the name of rights issues Xue believes that Jordan does have a name borrowed sports basketball superstar Michael Jordan`s ride The suspect, therefore, if the prosecution from another point of view, the possibility of the odds should be larger. Of course, this depends on how the evidence of both the hands near the ocean names are missing business culture
Jordan sports to trouble, then mark those names registered by foreigners is how to treat the robbery of Jordan sports it?
In this regard, the reporter interviewed the Nobel tile contact the marketing department. But the other said the responsible person is not, and did not express their views, and promised, and so on after the relevant contact person in charge, will give reporters a reply. But by the time of writing, the reporter still has not been answered, people do not want to come forward can understand, after all, the face of such things say nothing good. Zhejiang, who asked not to be named said, but after this incident for Zhejiang How to create brand is indeed a lesson. Pong foreigners names infancy may have developed faster than others, but out of the mix always has. Fortunately they do not come looking for trouble, I came to the door, whether it is business or brand will be severely affected, This is actually a lack of self-business culture, or a Chinese business culture is not confident. Zhejiang Province Branch Associate Dean Wang Shuguang believe that this is a lot Zhejiang opportunistic performance. You may find, register a foreign name, business or product may be just the international standards. In fact, if we really want a long-term sustainable development of enterprises, it must rely on excellent product may be some companies feel that, first get hold of foreign names, to influence and promote the open market after further work on the product. But this also there is a big risk. Jordan sports such as this, the quality of their products may not be a problem, but really Jordan way, their brand reputation compromised, no matter how good the product quality will be affected.
Recently, the American professional basketball legend Michael Jordan announced through the media, has sued the Chinese court alleged violations of Jordan sports his name right. While this lawsuit is currently a toss-up, but for Jordan sports, whether winning or losing the lawsuit, it is the loser. Because, reporters learned that many consumers find after no relationship with Jordan Jordan sports, felt feelings of being cheated this time, Michael Jordan came true
As a result, those such as Nobel, Marco Polo, Mona Lisa and the like, trademarks and registered by foreign names, whether the brand will face a crisis?
Although the lawsuit did not conclusive, but the news in the consumer market has begun to ferment. Recently, the reporter in a supermarket in Hangzhou Area sports brand stores found that Jordan seems to have deserted store traffic passing young man Zhang told reporters that he was a sports fan, like Jordan. Before, I thought it (Jordan sports) with Li Ning is Li Ning brand management, is Michael Jordan (basketball superstar Michael Jordan) operated by the brand it is now found that the same thing is not really feeling cheated for so many years .
Mike Caro users on the matter is also quite angry: Actually man talk about integrity, which is really important. Work life determines the final pattern. In the initial stage want to take shortcuts, such as grow after the discovery by the limitations of the. We really want to progress we must learn to follow the rules, do not Zhanxiaopianyi do honest people, doing this in earnest, left-Hui lawyers suggested that Jordan sports widespread use of everyone`s knowledge, there is the introduction of false propaganda to mislead suspected, may be considered from a consumer rights law. However, after this incident, Jordan sports reputation drop is inevitable. Bought Jordan sports product Jordan fans can think from a consumer point of view activist Xue also believes that although Jordan has won a lawsuit from the law little chance of winning, but the impact on the market of Jordan sports is obvious. However, perhaps this is the real purpose behind the consumer Jordan or Nike have been deceived shouting
Recently, the basketball legend Michael Jordan announced by the U.S. media, has sued Chinese sportswear and footwear manufacturers Jordan Sports Co., Ltd. alleged violations of their right to name the Chinese courts. Jordan said in the video: see this company to do business with the use of my name, I am very disappointed, they used the number 23, and want to use my child`s name.
Jordan asked Jordan Sports: Sports Jordan asked the court to stop the infringement established; clarify that there is no association between the brand and Jordan himself; mental damages and other six thousand yuan in claims Jordan sports are numerous sports Jinjiang, Fujian in a sports brand, in 2010 sales revenue reached 2.91 billion yuan, and I would go at the end of 2011, seeking to market. The company said that although the name of the company to Jordan, but now that we are familiar with Michael Jordan did not have a dime Jordan sports prospectus disclosure declaration, Jordan as a common surname does not have the specific nature of foreigners, and the United States before the NBA star Michael Jordan does not exist corresponding relationship between Michael Jordan said the Chinese court has officially accepted the case, to disclose to the court which submitted the indictment. Although the court accepted, but many people in the industry do not seem optimistic about Jordan really can win the lawsuit, Zhejiang Xue heading law firm, says that if the name of the right to prosecute violations of the angle from Jordan`s odds are not great. First, Jordan sports not only today, after so many years before Michael Jordan to prosecute is not there for other reasons. Secondly, Jordan Jordan`s sports did not use the full name, but he was not just using a unique name, which corresponds to the presence of obstacles in the name of rights issues Xue believes that Jordan does have a name borrowed sports basketball superstar Michael Jordan`s ride The suspect, therefore, if the prosecution from another point of view, the possibility of the odds should be larger. Of course, this depends on how the evidence of both the hands near the ocean names are missing business culture
Jordan sports to trouble, then mark those names registered by foreigners is how to treat the robbery of Jordan sports it?
In this regard, the reporter interviewed the Nobel tile contact the marketing department. But the other said the responsible person is not, and did not express their views, and promised, and so on after the relevant contact person in charge, will give reporters a reply. But by the time of writing, the reporter still has not been answered, people do not want to come forward can understand, after all, the face of such things say nothing good. Zhejiang, who asked not to be named said, but after this incident for Zhejiang How to create brand is indeed a lesson. Pong foreigners names infancy may have developed faster than others, but out of the mix always has. Fortunately they do not come looking for trouble, I came to the door, whether it is business or brand will be severely affected, This is actually a lack of self-business culture, or a Chinese business culture is not confident. Zhejiang Province Branch Associate Dean Wang Shuguang believe that this is a lot Zhejiang opportunistic performance. You may find, register a foreign name, business or product may be just the international standards. In fact, if we really want a long-term sustainable development of enterprises, it must rely on excellent product may be some companies feel that, first get hold of foreign names, to influence and promote the open market after further work on the product. But this also there is a big risk. Jordan sports such as this, the quality of their products may not be a problem, but really Jordan way, their brand reputation compromised, no matter how good the product quality will be affected.
dolnnhny5o - 20. Feb, 08:41
